Slow Down, Kids Around campaign reaches Cessnock
It’s a simple message – be more aware of children near roadways during the school holidays.
The Slow Down, Kids Around campaign was launched in Cessnock on Wednesday and will see 128 signs and 8 banners distributed around the local government area to remind motorists of the increased presence of children, and to remind caregivers to keep a hold as they walk near a road.
The campaign is the work of the Little Blue Dinosaur Foundation, founded by Michelle McLaughlin after she lost her son, Tom, in a pedestrian road accident on the Central Coast in 2014. He was four-years-old.
“Your heart is forever broken [but] such a dreadful situation need not be so final,” she said.
“The foundation allows Tom to still achieve good things for the community even though he’s not with us.”
Ms McLaughlin said that it’s often forgotten that children do not have the peripheral vision, cognition or impulse control to be able to make good decisions around roads.
“There is no such thing as a safe roadway, under any circumstances, when a child is involved,” she said.
Chief Inspector Phil Brooks from the NSW Traffic and Highway Patrol said that the campaign’s message was profound.
“Primarily it’s about hearts and minds,” he said.
“When you see vehicles slow down before signage and have a good look before they pass the messaging obviously resonates.”
Almost 350 people have lost their lives on NSW roads this year. Nine of those have been children.